Identifying future innovation opportunities can be achieved by anticipating the emergence of different consumer values and perceptions.
Consumer behaviour is an outcome of consumer perception. And the most effective way to foresee future consumer behaviour is to understand how these perceptions change over time.
Fresh perceptions - new types of thinking - inevitably lead to new behaviours, and the emergence of different consumer wants and needs.
Successful organisations foresee how consumer values and perceptions might change, and get to this fertile innovation territory ahead of their competitors.
This comprehensive article makes clear the vast potential for consumer perceptions as a source of foresight and innovation by outlining the following:
The hierarchy of values and perceptions that individuals and societies move through over time
The conditions that facilitate the movement of individuals and societies along this hierarchy
The themes and behaviours that individuals and societies are attracted to at each level of this hierarchy
Consumer Foresight, Consumer Behaviour, Consumer Needs, Innovation, Social Change, Emerging Trends, Materialism, Post Materialism, Resource Awareness, Decline of Want, Paradigm Shifts